The story behind the design can and must be as beautiful as the design itself.
Honest by. was launched in January 2012 by Award-winning designer and art director Bruno Pieters. Honest by is the world’s first 100% transparent company where customers should be able to make the most informed choices possible.
The packaging and graphic design of the “Wisdom Candle” is minimal and graphical, using bold primary colors and straight lines, clear typography and Bruno Pieters quotes. The candles were designed and conceived somehow simultaneously with the interior design of the new Honest by. flagship store that opens last December in Antwerp. Their design reflects also Bauhaus-style which can be found in the accessories-collection (scarves, 3D printed accessories, wisdom postcards…)
“Amber-Pepper” is made with 90% organic wax and is available as limited edition at Honest by. in Antwerp and at selected Calming Park retailers.